OCEAN / COMMERCIAL

“Ocean” — a brand of fresh seafood, which gives priority not to artificially farm-raised, but to wild fish. In order to demonstrate the freshness of the product we decided to show that the consumer buys almost live fish. That is why the photorealistic illustrations of swimming fish appeared on the packaging. As we are observing them sitting on the quay or on the deck of the boat. Not from the side as in the aquarium, but from above as the fishermen see them.

Agency: Jekyll&Hyde
Production: WOL Creative Studio

Producer: Elena Palamarchuk
Screenplay: Mikhail Rakov
Art-directors: Viktor Aleksandrovsky, Egor Preobrazhensky
Illustrator: Vitaly Kolomeets
Motion Designers: Viktor Aleksandrovsky, Dmitry Berezhnoy

PRODUCTION

This commercial was made for the Ocean brand project, which was created by the advertising agency Jekyll&Hyde. The main goal was to make this project feel alive using motion design tools as well as to present general aspects of the brand to the viewer.

01. RESEARCH & DEVELOPMENT

Before starting to work, we broke down initial brief provided by the client.First task involved making fish movements feel natural, so we gathered references, ran some tests and made assets based on them. This research helped us make realistic animation.

02. PREPARING ILLUSTRATION

At this stage we received illustration files from Jekyll & Hyde, which was created specially for OCEAN brand. This step involved preparing images for using with the rig we created before.

02. PREPARING ILLUSTRATION

At this stage we received illustration files from Jekyll & Hyde, which was created specially for OCEAN brand. This step involved preparing images for using with the rig we created before.

03. CREATING RIG

Rigging is one of the main aspects of character animation. We decided to use a puppet tool method to make fish movement look realistic. Special feature of our rig is a sophisticated parametric options. Thanks to this, we are able to change amplitude and speed of our fishes with just a couple of actions.

04. ANIMATION

At this point, we did a compositing based on storyboard, animation of the prepared characters and creation of the visual effects. To simplify the process of our work, we created assets, such as: wake waves, complicated shadow textures and bone rigs. Color correction was the final phase of this stage.

04. ANIMATION

At this point, we did a compositing based on storyboard, animation of the prepared characters and creation of the visual effects. To simplify the process of our work, we created assets, such as: wake waves, complicated shadow textures and bone rigs. Color correction was the final phase of this stage.